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A post shared by Andrew Lewis | SoCal Realtor (@the.real.andrew.lewis)

In today’s real estate market, homes are still moving quickly—at least, most of them are. But if your property has been sitting on the market longer than you expected, it’s time to take a closer look at one critical factor: your asking price.

The market we’re in right now isn’t the one to test the waters with a high price. Buyers are becoming increasingly price-sensitive, and it’s not hard to understand why. With interest rates at their current levels, every dollar counts for those looking to buy. The higher the price, the less appealing your home may become to potential buyers, who are carefully calculating every cost.

So, what does this mean for you as a seller? It means that pricing your home in line with comparable properties in your area is more crucial than ever. You might think your home’s unique features or sentimental value justify a higher asking price, but at the end of the day, your home is only worth what someone is willing to pay for it.

If you’re aiming for a quick sale, your best strategy is to price your home right from the start. Overpricing can lead to a stagnant listing, which can ultimately hurt your chances of getting top dollar. A home that lingers on the market too long can become less desirable to buyers, who may start to wonder why it hasn’t sold.

On the other hand, a well-priced home can generate more interest, potentially leading to multiple offers and even a bidding war—both of which can drive up the final sale price.

In this market, it’s all about striking the right balance. By setting a competitive price, you can attract serious buyers and increase your chances of a fast, successful sale. Remember, your goal is to sell your home quickly and at a fair price, so work with your real estate agent to ensure your pricing strategy aligns with the current market conditions.

In summary, if your home isn’t selling, take a moment to reassess your price. The right price can make all the difference in today’s market, so make sure your home is priced to move.