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Are you constantly distracted by the latest lead generation product on the market? It's time to take a step back and rethink your strategy. 🛑

Focus on One Lead Pillar at a Time ❌

It's tempting to chase every new tool or tactic promising to boost your leads, but spreading yourself too thin can be counterproductive. Instead of adding multiple new lead generation methods all at once, focus on integrating just one new lead pillar each year. This approach allows you to effectively evaluate its performance and understand what's truly working for your business.

Why Less is More 👀

When you try to incorporate too many new strategies simultaneously, the likelihood of failure increases. Juggling multiple tactics makes it challenging to track and measure success accurately. By concentrating on a single new lead pillar, you can dedicate the necessary time and resources to make it successful.

Take a Breather 🧘‍♀️

Give yourself the space to breathe and focus. Implementing one new lead pillar per year allows you to master each strategy, refine your approach, and build a solid foundation for sustainable growth.

What's Your One New Lead Pillar? 🤔

As you plan for the upcoming year, consider what your one new lead pillar will be. Is it social media advertising? A referral program? Content marketing? Whatever it is, commit to it fully and give it the attention it deserves.

Let me know in the comments what your one new lead pillar will be this year!