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Just Sold or Just Listed Postcards ❌

If you’re a real estate agent who regularly sends out "Just Sold" or "Just Listed" postcards, it’s time to reconsider your strategy. While these postcards have been a staple in real estate marketing for years, they are, frankly, a waste of money. The typical postcard you send out might get you a few calls and, if you’re lucky, a couple of deals. But more often than not, they do little more than talk about you. 😩

Why Traditional Postcards Don’t Work

When you send out a postcard announcing that you’ve just sold or listed a property, you’re essentially saying, “Look at me, I’m successful!” While this might seem like a good way to build your reputation, it misses the mark. Potential clients don’t just want to see that you’re successful; they want to know how you can help them achieve their own real estate goals. Traditional postcards are self-centered, focusing on your achievements rather than the needs and desires of your audience.

The Self-Centered Approach

The problem with these postcards is that they are all about you. They typically feature a picture of the property, a brief description, and your contact information. They don’t tell a story or provide any value to the recipient. In a sea of similar marketing materials, your postcard is likely to be ignored or discarded.

Reframe Your Postcards to Tell a Story

Instead of continuing to waste money on self-promotional postcards, it’s time to reframe your approach. Your postcards should tell a compelling story about how you helped your clients. This not only grabs attention but also demonstrates your value in a tangible way. ✅

Showcase Your Expertise and Value

Here’s how to make your postcards more effective:

1. Tell a Success Story: Share a brief narrative about a recent sale or listing. Explain the challenges your client faced and how you helped them overcome these obstacles. Highlight specific actions you took and the positive outcomes you achieved.

2. Focus on Client Benefits: Instead of talking about how many homes you’ve sold or listed, focus on the benefits your clients received from working with you. Did you help them secure top dollar for their home? Did you help them buy a new home before selling their current one? Did you negotiate a rent-back agreement to give them more time to move?

3. Use Real Testimonials: Include a testimonial from the client involved in the story. A few genuine words from a satisfied client can add credibility and emotional appeal to your postcard.

4. Add a Call to Action: Encourage recipients to learn more about your services. Add a QR code that links to a detailed case study on your website, a video testimonial from the client, or a landing page with more success stories.