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Attention all agents! Are you looking for the secret to success in your real estate business? Look no further than the advice of motivational speaker Phil Jones, who recently shared his formula for success at a conference.

According to Jones, the key to success is simple: "Do the basics, to a high standard, consistently, with a few sprinkles of magic." It may sound too easy, but it's true. If you focus on doing the things that you know make you money in your business, you will see results.

So what are the basics? For real estate agents, it's all about having more conversations. Make your calls, knock on doors, attend networking events, and talk to anyone and everyone who might be interested in buying or selling a property. The more real estate conversations you have, the more opportunities you will create for yourself.

But it's not enough to simply go through the motions. To truly succeed, you need to do the basics to a high standard. That means being prepared, being professional, and being confident in your abilities. Take the time to perfect your pitch and hone your skills, and you'll be able to make the most of every conversation.

And of course, it's important to add a few sprinkles of magic to your approach. What does that mean? It means finding ways to stand out and make a lasting impression on your clients. Maybe it's offering a personalized experience, or going above and beyond to solve their problems. Whatever it is, find a way to add some magic to your interactions, and you'll be sure to create loyal clients who will refer you to their friends and family.

So there you have it, agents. The secret to success in real estate is as simple as doing the basics, to a high standard, consistently, with a few sprinkles of magic. Keep it simple, stay focused, and you'll be on your way to a successful career in no time.