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Agents and business owners have different roles and responsibilities, but they both share the common goal of building and growing a successful enterprise. In order to achieve this goal, they need to have a solid understanding of business principles and practices, as well as the ability to execute on those principles.

One resource that can help agents and business owners in achieving their goals is the book Traction by Gino Wickman. This book takes readers step by step through the process of running their business like an actual business. It provides a practical, actionable guide to building and growing a successful enterprise.

One key aspect of the book is the emphasis on determining core values. Core values are the fundamental beliefs and principles that guide a business and its decision-making. By identifying and articulating core values, agents and business owners can ensure that their actions and decisions are aligned with their vision and purpose.

Another important step in the book is setting goals. By setting clear, measurable goals, agents and business owners can create a roadmap for their business's success. The book also emphasizes the importance of assembling a strong team and giving everyone a number, which means assigning specific roles and responsibilities to each team member.

The book also recommends setting quarterly goals, which allows agents and business owners to track their progress and make adjustments as needed. By focusing on short-term goals, they can stay agile and adaptable, which is essential in today's fast-paced business environment.

In addition to these steps, the book covers many other aspects of running a successful business, including marketing, sales, finance, and operations. It provides practical advice on how to build a strong, sustainable business that can withstand the challenges of today's competitive marketplace.

In conclusion, whether you are an agent or a business owner, the book Traction by Gino Wickman can be a valuable resource for building and growing a successful enterprise. By following the steps outlined in the book, you can ensure that your business is aligned with your vision and purpose, and that you are taking practical, actionable steps towards success. If you are looking to build out your business in 2023, this book is definitely one that you should read.